Privacy Policy

Effective date: 20 September 2025

Little Moon (“Little Moon”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, how we share it, and the choices you have. If you have questions, contact us at [email protected].

1. Who we are

Controller: Little Moon, 92216 Renner Crossing West, Kyleefurt, CT 47693, United States. Email: [email protected]. Phone: +15209451223.

2. What data we collect

2.1 Data you provide to us

• Contact details: name, email address, phone number, shipping address (e.g., when you place an order or submit our contact form).
• Order details: products purchased, quantity, order notes, and related communications.
• Support messages: information you include when contacting customer service.

2.2 Data collected automatically

• Usage data: pages viewed, clicks, time on page, referring/exit pages.
• Device and browser data: IP address, approximate geolocation (city/region), device type, operating system, browser type and version.
• Cookies and similar technologies: please see Section 4 for details and choices.

2.3 Data from third parties

• Payment and fulfillment partners: status updates for payments and shipments (we do not collect card numbers on our site).
• Marketing platforms: aggregated analytics or advertising performance reports.

3. How we use your data

• Provide and improve our services: process orders, ship products, handle returns, and improve our store experience.
• Communicate with you: order confirmations, shipping updates, responses to inquiries, service announcements.
• Personalize and measure: remember preferences, analyze site performance, and optimize content and advertising.
• Security and fraud prevention: detect, prevent, and respond to fraud or abuse.
• Legal compliance: tax, accounting, and regulatory obligations.

4. Cookies and similar technologies

We use cookies to operate the site, enhance the shopping experience, and perform analytics. Our cookie banner lets you accept, decline, or customize categories such as “Analytics” and “Experience improvements.” Your choice is stored in your browser’s localStorage under “cookieConsent.” You can change your decision anytime by clearing the stored consent and reloading the page to reopen the banner.

Cookie categories we use:

• Essential: required for core features (e.g., cart state stored in your browser).
• Analytics: to understand page engagement and improve performance (e.g., Google Analytics).
• Experience improvements: to remember UI preferences and enhance navigation.

5. Analytics and advertising

We use Google Analytics (GA) and Facebook Pixel. GA helps us understand how visitors use the site. Facebook Pixel measures advertising effectiveness. These tools may set cookies and collect information such as IP address and device identifiers; data may be processed outside your jurisdiction (including the United States). You can opt out of analytics in the cookie banner. For more information:

• Google’s privacy and opt-out: https://policies.google.com/privacy and https://tools.google.com/dlpage/gaoptout
• Meta/Facebook privacy and ads controls: https://www.facebook.com/policy and https://www.facebook.com/adpreferences

6. Legal bases for processing (EEA/UK)

• Contract: to process and fulfill your orders.
• Legitimate interests: to secure and improve our services and prevent fraud (balanced against your rights).
• Consent: for non-essential cookies/analytics/marketing where required. You can withdraw consent via the cookie banner.
• Legal obligation: to comply with tax and accounting laws.

7. How we share data

• Service providers: payment processors, shipping carriers/fulfillment partners, analytics and hosting providers who act on our instructions.
• Legal and compliance: when required by law, regulation, or valid legal process.
• Business transfers: in connection with a merger, acquisition, or asset sale. We will provide notice where required.

8. International transfers

Your data may be stored and processed in countries other than your own, including the United States. Where applicable, we implement appropriate safeguards (such as standard contractual clauses) to protect your information.

9. Data retention

We retain personal data only as long as necessary for the purposes described in this Policy, including to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Order and invoicing records are typically kept for up to 6 years (or longer if legally required).

10. Your rights

Depending on your location, you may have rights to:

• Access your personal data and receive a copy.
• Rectify inaccurate or incomplete data.
• Erase your data (“right to be forgotten”).
• Restrict or object to certain processing.
• Data portability.
• Withdraw consent where processing is based on consent.

To exercise these rights, contact [email protected]. We may ask for information to verify your identity. You also have the right to lodge a complaint with your local supervisory authority.

11. Security

We implement technical and organizational measures to protect your data. No online service can be 100% secure; we cannot guarantee absolute security.

12. Children’s privacy

Our site is not directed to children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us to request deletion.

13. Third-party links

Our site may link to third-party websites. We are not responsible for their privacy practices. Review their policies for details.

14. Changes to this Policy

We may update this Policy from time to time. We will post the updated version with a new effective date. Material changes will be highlighted where appropriate.

15. Contact us

Little Moon — [email protected] — +15209451223 — 92216 Renner Crossing West, Kyleefurt, CT 47693, United States.