About Little Moon

Little Moon started as a late-night studio project and grew into a boutique brand focused on carefully engineered, celestial-inspired accessories. We believe small details make a big difference, from material choice to the polish of each edge.

Amelia Rothwell

Marketing Director

Amelia brings over 8 years of experience in digital growth for boutique fashion labels. She led multi-channel campaigns that lifted repeat purchase rates by 26% and built influencer partnerships across 12 markets, focusing on measurable outcomes and brand equity.

Sofia Nguyen

UX/UI Designer

Sofia has 7 years designing eCommerce experiences with a focus on accessibility. She improved product discovery via semantic filters and micro-interactions, resulting in a 19% uplift in PDP conversion and smoother mobile navigation.

Daniel Prieto

Technical Director

Daniel architects our storefront stack and integrations. With a background in TypeScript, Node.js, and headless commerce, he optimized image delivery and caching to reduce LCP by 38% and built robust localStorage-based cart flows.

Layla Bennett

Sales Manager

Layla manages wholesale and B2B partnerships. She opened 40+ boutique retail accounts, structured seasonal order programs, and introduced data-driven merchandising that raised sell-through across key SKUs.

Marcus Petrov

Financial Analyst

Marcus oversees forecasting and unit economics. He implemented contribution margin tracking, optimized MOQ with our suppliers, and reduced logistics costs per order by 12% through carrier mix and packaging redesign.